anity.Space
Architecting an Interactive 3D Immersive Experience Builder that secured a $2M Seed Round.
anitya is an AI-powered, collaborative game engine for visual creators, enabling them to build and publish gamified 3D interactive experiences from the browser to web, mobile and VR.
Role
Lead UX UI Designer
(Founding Designer)
Core Focus
UI & UX Design
Information Architecture
DesignOps
Product Strategy
AI Integration
Design System
Branding
Scope
Web Ecosystem (Next.js)
3D Engine UI (Godot)
Client Apps & Websites
Date
May 2022 - Present
4 Years
(0 -> 1 -> Scale)
The Executive Impact
Over four years, I led the end-to-end design of Anitya.space from an empty canvas to a fully-funded platform. By transforming a complex 3D game engine into an accessible, web-based ecosystem, my work directly contributed to:
Securing a $2M Seed Funding round by proving product-market fit and scalability.
Scaling our builder base by 243% (reaching 5K+ users) in under 12 months.
Accelerating 3D world creation by 375% (generating 4K+ worlds).
Operational Velocity: Integrated an internal AI agent with our Design System and Notion Hub post-beta (August launch), drastically accelerating our design-to-development pipeline.
The Ambition & The Wall
The Ambition
Game engines like Unreal, Unity and Godot are incredibly powerful, but their learning curves are terrifying for non-coders. Our mission at the anitya was ambitious: Give marketers, educators, and casual creators the power of a 3D engine, but make it simple and run flawlessly in a browser.
The Wall (Identifying the Friction)
Initially, our entire product, including the user "Lobby" for finding games and managing workspaces, was built directly inside the Godot 3D engine. Early user testing and identified a massive systemic flaw:
The Load Time: Forcing users to load a heavy WebGL environment just to browse profiles or manage files was severely bottlenecking user acquisition.
The Isolation: The 3D engine couldn't be crawled by search engines, destroying our SEO and organic shareability.
💡 The Strategic Insight: The most beautiful 3D UI in the world couldn't fix a fundamentally flawed web architecture. We were treating a web platform like a desktop video game, and it was hurting our growth. We needed a structural pivot.
The Pivot & Cross-Functional Leadership
The Ambition
Game engines like Unreal, Unity and Godot are incredibly powerful, but their learning curves are terrifying for non-coders. Our mission at the anitya was ambitious: Give marketers, educators, and casual creators the power of a 3D engine, but make it simple and run flawlessly in a browser.
The Wall (Identifying the Friction)
Initially, our entire product, including the user "Lobby" for finding games and managing workspaces, was built directly inside the Godot 3D engine. Early user testing and identified a massive systemic flaw:
The Load Time: Forcing users to load a heavy WebGL environment just to browse profiles or manage files was severely bottlenecking user acquisition.
The Isolation: The 3D engine couldn't be crawled by search engines, destroying our SEO and organic shareability.